BNP Paribas is the world’s No. 1 tennis sponsor. BNP Paribas has been partnering tennis with unrivalled enthusiasm for more than 40 years all over the world. Its loyalty as a sports sponsor mirrors the relationship that it is determined to forge with its clients: a relationship based on long-term trust.
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As an illustration to its commitment to Asia Pacific and to tennis, BNP Paribas has extended its partnership with the prestigious year-end WTA Finals in Singapore. The
BNP Paribas WTA Finals Singapore presented by SC Global was staged at the state-of-the-art Singapore Sports Hub on October, 2014 – the first time an Asia-Pacific city has played host. The Finals will once again be hosted on Sunday 25th Oct to Sunday 1st Nov, 2015.
Tennis sponsorship in India
BNP Paribas supports the Davis Cup in India. The tournament began in 1900 as a competition between the USA and Great Britain. It is now the world’s largest annual international team competition in sport, with 130 nations entering in 2011. India first participated in the Davis Cup in 1921. The country’s best Davis Cup performance was as runners-up three times, in 1966, 1974 and 1987.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.