Developer – Adobe Campaign Classic – CX & My Wealth

February 22, 2024

Developer – Adobe Campaign Classic – CX & My Wealth


  • Standard / Permanent
  • IN-TN-Chennai
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About BNP Paribas India Solutions:

Established in 2005, BNP Paribas India Solutions is a wholly owned subsidiary of BNP Paribas SA, European Union’s leading bank with an international reach. With delivery centers located in Bengaluru, Chennai and Mumbai, we are a 24×7 global delivery center. India Solutions services three business lines: Corporate and Institutional Banking, Investment Solutions and Retail Banking for BNP Paribas across the Group. Driving innovation and growth, we are harnessing the potential of over 10000 employees, to provide support and develop best-in-class solutions.

About BNP Paribas Group:

 BNP Paribas is the European Union’s leading bank and key player in international banking. It operates in 65 countries and has nearly 185,000 employees, including more than 145,000 in Europe. The Group has key positions in its three main fields of activity: Commercial, Personal Banking & Services for the Group’s commercial & personal banking and several specialised businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services for savings, investment, and protection solutions; and Corporate & Institutional Banking, focused on corporate and institutional clients. Based on its strong diversified and integrated model, the Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, BNP Paribas has four domestic markets: Belgium, France, Italy, and Luxembourg. The Group is rolling out its integrated commercial & personal banking model across several Mediterranean countries, Turkey, and Eastern Europe. As a key player in international banking, the Group has leading platforms and business lines in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific. BNP Paribas has implemented a Corporate Social Responsibility approach in all its activities, enabling it to contribute to the construction of a sustainable future, while ensuring the Group’s performance and stability

Commitment to Diversity and Inclusion

At BNP Paribas, we passionately embrace diversity and are committed to fostering an inclusive workplace where all employees are valued, respected and can bring their authentic selves to work. We prohibit Discrimination and Harassment of any kind and our policies promote equal employment opportunity for all employees and applicants, irrespective of, but not limited to their gender, gender identity, sex, sexual orientation, ethnicity, race, colour, national origin, age, religion, social status, mental or physical disabilities, veteran status etc. As a global Bank, we truly believe that inclusion and diversity of our teams is key to our success in serving our clients and the communities we operate in.

About Business line/Function:

A new role is open within the CX & myWealth Division – API Developer for Java/Web development team.

Job Title:

Adobe Campaign Developer







Business Line / Function:


Reports to:




(if applicable)


Number of Direct Reports:


Directorship / Registration:


Position Purpose

Work with CX Division as an Adobe Campaign Developer.   The candidate will work closely with multiple teams, including Digital Channels, Enterprise Architecture, Infrastructure and other business and technology teams to ensure solutions are aligned with overall strategy.



Direct Responsibilities

·       The developer’s primary responsibility is to develop and manage multi-channel marketing campaigns with Adobe Campaign Classic

·       Provide and be knowledgeable in “best practices” in campaign development to optimize efficiency and quality of deliverables; implement and support automation for “lights-out” triggered communications

·       From data analyses, develop, test and measure campaign strategies that will drive desired customer behavior

·       Write test cases to ensure the quality of the product

·       End-to-end responsibility to deliver the solutions in all the environments: DEV/SIT/UAT/Prod.

·       Participate in functional testing with the testing team in SIT and Users in UAT.

·       Contribute to support activities.

·       Ability to analyze, debug any code issues.

·       Raise the issue to the team lead or higher management in case it involves risk to the project timeline.

Contributing Responsibilities


·       Work closely with work with the Business Analyst, Technical Lead and Solution architects to understand the business requirements and translate them to technical solutions in the application

·       Contribute to the technical specifications and ensure proper traceability with detailed specifications & code

·       Maintain the quality of the developments according to norms & standards (frameworks, source control, technical reviews, code reviews)


Technical & Behavioral Competencies

Mandatory Skills & Experience:

  • Bachelor’s Degree in computer science or computer engineering
  • Knowledge and experience with Adobe Campaign Classic Workflow Design & Development is a must
  • Agile/ Kanban development methodology
  • Excellent written and oral communication skills
  • Ability to work in fast-paced environments
  • High level of professionalism, patience and maturity
  • Team Player


  • General banking knowledge or Banking knowledge related to Private banking
  • Exposure to the following domains is a plus: Analytics, Mobile Technologies.
  • Experience in Adobe Experience Manager Platform and/or Adobe Analytics / Launch
  • Experience with Java Development
  • Knowledge and experience on Docker Kubernetes and Cloud technology
  • Knowledge and experience with CI/CD tools (GIT / BitBucket & Jenkins)

Specific Qualifications (if required)

Skills Referential

Behavioural Skills: (Please select up to 4 skills)

Active listening

Communication skills – oral & written

Attention to detail / rigor

Ability to share / pass on knowledge

Transversal Skills: (Please select up to 5 skills)

Ability to understand, explain and support change

Ability to develop and adapt a process

Analytical Ability

Ability to anticipate business / strategic evolution

Ability to develop and leverage networks

Education Level:

Bachelor Degree or equivalent

Experience Level

At least 3 years

Other/Specific Qualifications (if required)


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